Finding Local Businesses with Clay

Google Maps Search, UberEats, & Instagram

Heyo, Claymakers!

I’ve rolled back from a vacation in Costa Brava, Spain. It was a feast of Iberico Jamon, delicious seafood tapas, and 2.5 euro beers.

My love for food inspired me to play around with Google Maps Search within Clay.

Outside of SaaS selling to SaaS, there are a ton of companies that sell to local businesses. Let’s take a look at a couple things you can do with a restaurant search.

In this week’s post, I’ll show you how to:

1. Use Google Search to find restaurants in a specific location

2. Import a range of data on that restaurant

3. Use AI to look up whether delivery is available in UberEats

4. Find the restaurant’s instagram handle

Let’s dive in.

Google Maps Search + Research Automation

Step 1:

You can start off table searches in a bunch of different ways. For this one, choose the “Find Local Businesses using Google Maps” search.

This will pop up a window (Step 2) where you update the types of businesses you want to search for.

Step 2:

Now you can start inputting the search requirements. Note you can search via “Businesses” or a “Free Text” field.

There are a ton of different options here. For example:

• Dentist Clinics

• Hospitals

• Bars

• Spas

• Hotels

• And even Zoos & Nightclubs

This can be very powerful for the universe of vertical SaaS companies who sell into these niches.

Step 3:

Now you have a table that has brought in 100 results. I clicked into one to show all of the info that you can extract and then break out into different data columns.

Step 4:

Now you can add in a Claygent (AI Agent for automating manual research) to check if that restaurant is on UberEats. Check out how simple the prompt is below.

I also have some additional tips on prompting here:

• An Easy Way to Improve Your Prompts

• Clay’s Prompt Library

• 11 AI Prompting Tips

Prompt that I used is this:

TIP: You can use the toggle to define whether or not that data point is necessary. This is helpful if some rows don’t have data. If all of them are toggle blue, and you have some rows that don’t have data, then you’ll run into some errors and not be able to complete the runs.

Here is the template that you can copy for this table.

Around the Kiln

First - if we aren’t connected, add me on LinkedIn. I post a ton of different GTM content there like the one below on SaaS to Service-as-Software. I’m also happy to connect you to help inside Clay: alex.lindahl@clay.com

We dropped a case study on how Anthropic uses Clay

Impact TLDR:

• 3x’d data enrichment coverage on contact information, firmographics, and more

• Improved lead scoring with custom fields (generated by Claude in Clay)

• Saved 4 hours a week by automating all SFDC opportunity upserts

• Saved countless hours a week automating all inbound lead enrichment and scoring

• Consolidated vendors and canceled top data provider contract

Next Era of SaaS? —> Service-as-Software

I can’t take credit for the thought leadership, this is from an awesome Foundation Capital blog post: AI Leads a Service-as-Software Paradigm Shift.

Link to my post.

Patrick from The Kiln Agency posted Tech Stack Recommendations based on Budget

He posted recommendations of tooling for:

• Low budget

• Medium budget

• Some-what Large budget

• Unlimited budget

New Favorite Newsletter: The GTM Strategist

Maja Voje is putting out some fire content, like this.