Claybooks, GTM Engineering, & 3 Tips

Hey, Claymaker!

What happens when you mashup playbooks, arcade concepts, interactive content, and Clay?

Claybooks! I produced the first one here and they’ll be many more coming out soon: Extract data from hundreds of 10-K reports in minutes. Drop a comment on what Claybooks you’d like to see.

In other news, check out my co-authored post with the

GTM Strategist

on the topic of GTM Engineering. What is it? What do us GTM Engineers do?

Is GTM Engineering 🧰 the way to scalable growth?

This week I have a couple of tips for ya!

P.s. Connect with me on LinkedIn if we haven’t connected yet.

Tip 1: Editing a Search

It used to be an absolute #$%^*&% pain to redo searches (for people or companies) and start from scratch when you needed to change something.

You now have the option to edit your previous filters. A nice quality of life improvement.

Step 1: Right Click into the Source Column

Step 2: Go to Edit Search

Tip 2: Table Emojis 🕺🏼

Add some color and fun to your tables. You can add emojis in conditional runs. Here’s how:

Step 1: Setup a conditional run

An easy copy & paste site is Emojipedia.

Step 2: Enjoy

Tip 3: Custom Row Runs

I hate to admit this… but 5 months into this journey is just realized this.

You can choose a number of rows to run (instead of 10 or all rows).

If this is a waterfall, just note you’ll need to do this on the first provider.